Implementasi Teknologi Augmented Reality Menggunakan Magic Book Sebagai Media Pemasaran Produk Berbasis Android

Andhika Alfino Abbas, Tajuddin Abdillah, Rampi Yusuf

Abstract


This study is conducted based on the problem faced by the owner of the Nurhayati Shop. motivated by the obstacles that are often experienced by the owner nurhayati shop. The 2D Tupperware catalog used by Nurhayati Shop becomes the core problem in serving the customers due to the inefficient time and product description. This study applies Multimedia Life Cycle (MDLC) as the method. The result shows that augmented reality technology integrated into a magic book can be used as the marketing media with android-base. Technology helps the seller in promoting the product throught the android that changes the object into 3D. Besides, it helps the buyer to have an effective time to choose the product.

Full Text:

PDF

References


A.F. Stoner. 2006. Manajemen Sumber Daya Manusia. Jakarta: Bumi Aksara.

Daft, Richard L. 2002. Manajemen. Jakarta : Erlangga.

Fiki, Ariyanti. 2013. Manajemen. https://www.cermati.com/artikel/manajemen- pengertian-manajemen-fungsi-dan-jenis-keilmuan-yang-harus-kamu-tahu. Diakses pada tanggal 22 juni 2021 pukul 22:00 wita.

Kotler, Philip, dan Gary Armstrong 2012. Prinsip-prinsip Pemasaran. Edisi 13. Jilid 1. Erlangga : Jakarta.

Nourzamany, Afif. 2013. Pembuatan aplikasi magic book anatomi tubuh manusia sebagai sarana edukasi berbasis teknologi augmented reality. Makalah

Novi, fuji astute. 2012. Pengertian pemasaran menurut para ahli. https://www.merdeka.com/jabar/pengertian-pemasaran-menurut-para-ahli- berikut-strategi-dan-fungsinya-kln.html?page=1. Diakses pada 22 Juni 2021 pukul 22:00 wita.

Pande putu gede putra pertama. 2015. Implementasi teknologi augmented reality media promosi pada STMIK STIKOM BALI berbasis android

Stanton, William J. 2013. Prinsip Pemasaran. Alih Bahasa oleh Buchari Alma. Jilid Satu. Edisi Kesepuluh. Jakarta : Erlangga.

Uun kurniawan. 2018. Penerapan teknologi augmented reality sebagai media promosi toko anugrah jaya blora. Makalah

Wahyu Anggara, 2018. “Aplikasi Media Promosi Produk Kreatif Menggunakan Teknologi Augmented Reality”. Skripsi. Bandar Lampung: Institut Informatika Dan Bisnis Darmajaya


Refbacks

  • There are currently no refbacks.


Published by:

Universitas Negeri Gorontalo

Prodi Sistem Informasi Universitas Negeri Gorontalo

Street of Jenderal Sudirman No.6 Kota Gorontalo

Telephone : 1234-123456

Homepage : http://ejurnal.ung.ac.id/index.php/diffusion

E-mail:

Creative Commons Licence

 

Diffusion : Journal of System and Information Technology is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License