PENERAPAN TEKNOLOGI AUGMENTED REALITY SEBAGAI MEDIA PROMOSI PRODUK FURNITURE ALUMINIUM

Mohamad Rizki Laiya, Muhammad Rifai Katili, Ahmad Azhar Kadim

Abstract


Promotional media using augmented reality technology is becoming popular as it can make customers interesed in what is being offered of promoted. Mega Aluminium 77 store is a furniture business engaged in mental materials. However, Mega Aluminium 77 store has no promotional media that explains the product interactively and in detail. Thus, the present study aimed to develop promotional media for Mega Aluminium 77 store based on augmented reality technology using Engine Unity. Additionaly, this study employed Multimedia Development Life Cycle (MDLC), which has six stages: concept, design, material collecting, assembly, testing, and distribution. The finding of the study obtained was in the form of Android-based augmented reality apps that can display a 3 (three) dimensional visualization of the product to be promoted, as well as can display detailed information in the form of prices and sizes that have been adjusted to the existing product on Mega Aluminium 77 store.


Keywords


Augmented Reality; Promotional Media; Multimedia Development Life Cycle.

Full Text:

PDF

References


Binanto, I. (2010). Multimedia Digital - Dasar Teori dan Pengembangan. In Cv. Andi Offset. Yogyakarta : Andi Ofset.

Cahyaningsih, Y. (2020). Teknologi Augmented Reality pada Promosi Berbasis Android. Journal of Computer Science and Engineering (JCSE), 1(2), 90–115. https://doi.org/10.36596/jcse.v1i2.60

Saputra, A. T., & Budiyanto, N. E. (2019). Penerapan Teknologi Augmented Reality Pada Katalog Mebel Kompas Jati Jepara Berbasis Android. Jurnal Informatika dan Rekayasa Perangkat Lunak, 1(2), 82–87. https://doi.org/10.36499/jinrpl.v1i2.2951

Wibowo, K. S., Faujiah, & Sholihati, I. D. (2021). Augmented Reality Dalam Visualisasi Katalog Penjualan Toko Aneka Furniture Berbasis Android Menggunakan Algoritma Fast Corner Detection. JATISI (Jurnal Teknik Informatika dan Sistem Informasi), 8(3), 1336–1351. https://doi.org/10.35957/jatisi.v8i3.1006

Zakir, A., Irwan, D., & Harliana, P. (2017). Penerapan Augmented Reality dalam Media Periklanan Katalog Interaktif untuk Bisnis Property. Konferensi Nasional Teknologi Informasi dan Komputer (KOMIK), I, 69–77.




DOI: https://doi.org/10.37031/diffusion.v3i2.19789

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Mohamad Rizki Laiya, Muhammad Rifai Katili, Ahmad Azhar Kadim

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Diffusion: Journal of Systems and Information Technology
Department of Information System, Universitas Negeri Gorontalo
Engineering Faculty Building, 1st Floor
Jl. Prof. Dr. Ing. B. J. Habibie, Bone Bolango, Gorontalo, 96119, Indonesia
Phone: +62 (435) 821125, Fax: +62 435 821752
Email: diffusion.jurnal@ung.ac.id



This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.