Enhancing Market Capitalizing Agility: The Role of Technological, Financial, and Human Capital in Home-Based Catering Businesses in Bandung City, Indonesia

Elshafira Alharitsza, Zumi Saidah, Iwan Setiawan

Abstract


The rapid development of digital technology has reshaped economic activities and consumer behaviour, particularly in the food sector, which is among the most frequently purchased categories online. This transformation requires Micro and Small Enterprises (MSEs) to strengthen their ability to recognize and capitalize on market opportunities in digital environments by mobilizing their organizational resources. However, existing research has predominantly examined organizational resources and agility in larger firms, while empirical evidence from MSEs remains limited. Accordingly, this study examines the effects of technological, financial, and human capital on market capitalizing agility among online home-based catering MSEs in Bandung city, Indonesia. Data were collected through structured online questionnaires from 100 home-based catering business owners operating on Instagram and analyzed using PLS-SEM. The results indicate that technological, financial, and human capital each have a positive and significant effect on market capitalizing agility. Financial capital and human capital exhibited relatively larger standardized path coefficients than technological capital. These findings highlight the complementary roles of technological resources, financial capacity, and human competencies in supporting market-capitalizing agility among online home-based catering MSEs.

Keywords


Financial capital; Home-based catering; Human capital; Market capitalizing agility; Technological capital

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DOI: https://doi.org/10.37046/jaj.v8i1.35466

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