.jpg){kind=logo}
PEMODELAN STRUKTURAL EQUATION MODEL- PARTIAL LEAST SQUARE (SEM-PLS) PADA MINAT BERTRANSAKSI MENGGUNAKAN APLIKASI OVO
Abstract
The payment system in Indonesia is transforming from making payments in cash to non-cash. Non-cash payments can be made with various payment applications, one of which is the OVO application. Non-cash payments are less loved by many people, this is due to concerns about the security or ease and effectiveness of non-cash payment applications. Therefore, this study was conducted to analyze the factors that influence student interest in Gorontalo province in transacting using the OVO application using the Structural Equation Model Partial Least Square (SEM-PLS). The data analysis technique used is variance-based SEM. The results showed that the perceived convenience, effectiveness and security variables affected the interest in transacting using the OVO application with an R-square value of 70.70 percent.
Keywords
Full Text:
PDFReferences
Black, J.F.H.J.W.C., Anderson, B.J.B.R.E. and Edition, S. (2017) Multivariate Data Analysis (MVDA), Pharmaceutical Quality by Design: A Practical Approach. Available at: https://doi.org/10.1002/9781118895238.ch8.
Ernawati, N. and Noersanti, L. (2020) ‘Pengaruh Persepsi Manfaat, Kemudahan Penggunaan dan Kepercayaan Terhadap Minat Penggunaan Pada Aplikasi OVO’, Jurnal Ecodemica, 4, pp. 200–210.
Heny, K., Trisna, M. (2021) ‘Pengaruh Persepsi Manfaat, Persepsi Kemudahan, Fitur Layanan Dan Kepercayaan Terhadap Minat Menggunakan Shopeepay Di …’, 1, pp. 1–13. Available at: https://etd.umy.ac.id/id/eprint/5786/.
Indonesia, B. (2018) ‘Peraturan Bank Indonesia tentang Uang Elektronik’.
Jogiyanto HM (2007) Sistem informasi keperilakuan.
Ningsih, S. (2016) Propensity Score Dengan Pemodelan Structural Equation Model-Partial Least Square (SEM-PLS) Pada Kasus HIV/AIDS.
Vinzi, V.E. et al. (2011) Springer Handbooks of Computational Statistics Series Editors, Methods. Available at: https://doi.org/10.1007/978-3-642-16345-6.
W.W. Chin (1998) ‘The Partial Least Squares Approach to Structural Formula Modeling’, Advances in Hospitality and Leisure, 8（2）(January 1998), p. 5. Available at: https://books.google.com/books?hl=en&lr=&id=EDZ5AgAAQBAJ&oi=fnd&pg=PA295&dq=The+partial+least+squares+approach+to+structural+equation+modeling&ots=49uH6qt2lk&sig=Fwg2GGFWp3LUMMjxMu9h4jbOXnA.
Yusuf, S.D. et al. (2021) ‘the Effect of Religiosity on Payment Performance of Bmt Tinelo Sejahtera, Gorontalo Regency’, 2(12), pp. 1909–1911. Available at: https://www.scholarzest.com/index.php/ejrds/article/view/1587.
DOI: https://doi.org/10.34312/jjps.v3i2.16882
Refbacks
- There are currently no refbacks.
Copyright (c) 2022 Jambura Journal of Probability and Statistics
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.