The Influence of Shopee’s Shopping Convenience

Hening Lintang Kinanthi, Ratna Roostika

Abstract


This study aims to analyze the influence of online shopping convenience on consumer satisfaction and the effect of consumer satisfaction on behavioral intentions and E-WOM. This study uses a quantitative method and the method used is the Structural Equation Model with AMOS 24.0 software. This research used 235 respondents which was conducted on Indonesian citizens who use Shopee. The variable Convenience of Online Shopping has a positive and significant effect on consumer satisfaction. The consumer satisfaction variable also has a positive and significant effect on consumer behavioral intentions and E-WOM.


Keywords


Online Shopping Convenience; Consumer Satisfaction; Behavioral Intentions; EWOM

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DOI: https://doi.org/10.37479/jsm.v5i1.17634

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Copyright (c) 2023 Ratna Ratna Roostika, Hening Lintang Kinanthi

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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Jambura Science of Management (P-ISSN 2655-3651, E-ISSN 2656-0453) is licensed under a Creative Commons Attribution 4.0 International License

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