MODEL STRATEGI LINGKUNGAN BISNIS BERBASIS ARTIFICIAL INTELLIGENCE READINESS, DYNAMIC CAPABILITY, DAN STRATEGIC AGILITY TERHADAP KEUNGGULAN KOMPETITIF BERKELANJUTAN PADA UMKM INDONESIA

Karmila H. Dotutinggi

Abstract


Penelitian ini bertujuan untuk membangun dan menguji model strategi lingkungan bisnis yang mengintegrasikan konstruk Artificial Intelligence Readiness (AI-R), Dynamic Capability (DC), dan Strategic Agility (SA) terhadap Keunggulan Kompetitif Berkelanjutan (KKB) pada UMKM Indonesia. Desain penelitian menggunakan pendekatan eksplanatori kuantitatif dengan metode survei terhadap [N] pelaku UMKM di [wilayah/provinsi] yang dipilih melalui teknik purposive stratified sampling. Pengujian hipotesis dilakukan menggunakan Partial Least Squares-Structural Equation Modeling (PLS-SEM) dengan software SmartPLS 4.0. Hasil penelitian menunjukkan bahwa AI-R berpengaruh positif dan signifikan terhadap DC (β = [X]; p < 0,05), SA (β = [X]; p < 0,05), dan secara langsung terhadap KKB (β = [X]; p < 0,05). DC dan SA terbukti memediasi pengaruh AI-R terhadap KKB secara parsial. Model yang dimiliki memiliki nilai R² sebesar [X]% yang menjelaskan varians KKB pada UMKM. Penelitian ini berkontribusi pada pengembangan teori kapabilitas dinamis dalam konteks transformasi digital berbasis AI di negara berkembang, serta memberikan rekomendasi strategi bagi pemangku kepentingan dalam memperkuat ekosistem UMKM Indonesia.

Keywords


AI Readiness; Dynamic Capability; Strategic Agility; Keunggulan Kompetitif Berkelanjutan; UMKM Indonesia.

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DOI: https://doi.org/10.37479/jimb.v9i2.41189

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Fakultas Ekonomi Universitas Negeri Gorontalo

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