Implementation of the Model View Controller Architecture in Designing a Marketing Information System for Karawo Embroidery at the Office of Cooperatives, SMEs, Industry, and Trade of Gorontalo Province

Abstract

Karawo embroidery is a traditional textile art native to Gorontalo that holds significant cultural value. However, its marketing and management processes remain largely conventional. This study aims to develop a web-based marketing information system utilizing the Model View Controller (MVC) architectural pattern with the Laravel framework. The system is designed to facilitate digital management of products, orders, and transactions by administrators, sellers, and buyers. System testing was conducted using the Blackbox method, particularly focusing on the login and registration features. The findings demonstrate that the system operates as expected, enhances business efficiency, and supports the digital transformation of traditional industries.