PEMBERDAYAAN MASYARAKAT PESISIR BERBASIS TECHNOPRENEURSHIP PADA KAWASAN TELUK TOMINI DI DESA MUARA BONE

Abdul Rasyid; Stella Junus; Monica Pratiwi; Sugeng Pramudibyo; Esta Larosa

doi:10.37905/jpti.v2i2.22923

PEMBERDAYAAN MASYARAKAT PESISIR BERBASIS TECHNOPRENEURSHIP PADA KAWASAN TELUK TOMINI DI DESA MUARA BONE

Abdul Rasyid, Stella Junus, Monica Pratiwi, Sugeng Pramudibyo, Esta Larosa

Abstract

Muara Bone Village is one of the villages in Bone District which is located on the coast. Thus, some people work as fishermen. Apart from fishing, the people of Muara Bone have a number of jobs, namely: farmers, village officials, and small business owners such as Small and Medium Industries (IKM) Mie Berkah 99. This IKM has problems and constraints related to branding and corporate identity which are less attractive to consumers. The author and MBKM KKN students made initial observations to identify the deficiencies of the IKM. After learning about the problems with IKM Mie Berkah 99, MBKM KKN students helped the company's branding by making company logos, billboards, neon boxes, new packaging designs, and social media as a means of promotion to a wider market.

Keywords

branding, IKM, kemasan, mahasiswa, promosi

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DOI: https://doi.org/10.37905/jpti.v2i2.22923