PEMBERDAYAAN UMKM SEKITAR KECAMATAN MAKASAR, JAKARTA TIMUR MELALUI PENDAMPINGAN LEGALITAS USAHA DAN PENGETAHUAN SERTIFIKASI HALAL BERBASIS PEMASARAN
Abstract
This community service activity aimed to improve the understanding and readiness of MSME actors around Makasar District, East Jakarta, regarding business legality and halal certification as instruments to strengthen business competitiveness. The program was conducted through counseling sessions, interactive discussions, and evaluation using pretest and posttest instruments for MSME participants assisted by Jakpreneur in Makasar District. The activity was held on 10 February 2026 at Aula Superpuma, Campus C of Unsurya, targeting MSME actors in the Makasar area. The results showed that participants’ average initial understanding of the topic increased from 85.7% to 98.3% after the activity, indicating an improvement of 12.6%. In the initial stage, a gap was also identified between awareness of the importance of halal certification (90.5%) and actual ownership of halal certificates (57.1%), showing a 33.4% implementation gap. After the activity, 100% of participants understood the concept of halal certification, 95.5% understood the initial application steps, and 100% believed the process could be carried out with proper assistance. Evaluation of implementation also showed that the quality of the activity was in the very good category, with 86.4% of participants rating the speaker as very good and 77.3% rating the committee performance as very good. This activity proved effective as an educational intervention to improve knowledge, readiness to act, and MSME motivation in managing business legality and halal certification.
Keywords
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DOI: https://doi.org/10.37905/jpti.v5i1.39126
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