Innovation and Technology: Determining Factors of Handphone Sales in Sikapaiya

Rindi Antika, Erwin Erwin, Anis Anshari Mas'ud

Abstract


Purpose: This study investigates the impact of innovation and technological progress on smartphone sales in Sikapaiya, Majene.

Design/Methodology/Approach: This study uses a descriptive quantitative approach with multiple linear regression analysis via SPSS 25 on 100 respondents.

Findings: The results show that innovation and technological progress have a significant effect on smartphone sales, both partially and simultaneously. The findings have significant implications for increasing smartphone sales, suggesting that mobile phone companies can boost sales by developing better innovations and technologies.

Keywords


Innovation; Technological Advancements; Smartphone Sales; Mobile Phone Industry

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DOI: https://doi.org/10.37479/jsm.v7i2.31125

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Copyright (c) 2025 Rindi Antika Antika

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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Jambura Science of Management (P-ISSN 2655-3651, E-ISSN 2656-0453) is licensed under a Creative Commons Attribution 4.0 International License

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