Pengaruh Strategi Pemasaran Terhadap Penjualan Produk Di CV. Faninda Jaya Meubel Desa Bulila Kabupaten Gorontalo

Rifaldi Arsyad, Radia Hafid, Melizubaida Mahmud, Raflin Hinelo, Sudirman Sudirman

Abstract


This research aims to investigate the influence of marketing strategies employed by CV. Faninda Jaya Meubel. This research utilizes a quantitative approach, specifically a correlational quantitative research method. The data of this research are primary data collected by distributing questionnaires to customers of CV. Faninda Jaya Meubel. The sample size for this research is 35 respondents. The data analysis technique is sample linear regression. The research findings indicate that CV implemented marketing strategies. Faninda Jaya Meubel has a significant influence increasing sales. The marketing strategy contributes to 56.3% of the sales increase, while the remaining 43.7% is influenced by variables that are not examined in this research.


Full Text:

PDF

References


Samsul Arifin, (2020;2) Tindakan, prosedur, atau proses penjualan disebut penjualan.

Umar Husein (2002) Place, Product, Price, dan Promotion

Gitusudarmo, Indriyo. 2017. Manajemen Pemasaran (edisi kedua). BPFE:Yogyakarta.

Kotler, Philip dan Amstrong. 2006. Manajemen Pemasaran. Jilid 1 Edisi kedua belas. Jakarta: Indeks Pradipta.

Danang Sunyoto, 2013:55 rencana yang menyeluruh, terpadu, dan terpadu

Kotler, Philip. 2008. Manajemen Pemasaran (Edisi 12, Jilid 2). Indeks:Jakarta.

Kotler, philip. 2009. Manajemen Pemasaran. Jakarta : Erlangga.

Rina Rachmawati, "Peranan Bauran (Marketing MixPemasaranTerhadap Peningkatan Penjualan Study Bisnis Restoran". Jurnal Kompetensi Teknik, Vol.2, Mei 2011.

Sunyoto, Danang. 2013. Manajemen Pemasaran (Pendekatan Konsep, Kasus, Dan Psikologi Bisnis.). CAPS (Center Of Academic Publishing Service):Yogyakarta

Sunyoto, Danang. 2013. Manajemen Pemasaran (Pendekatan Konsep, Kasus, Dan Psikologi Bisnis.). CAPS (Center Of Academic Publishing Service):Yogyakarta.




DOI: https://doi.org/10.37479/jebe.v3i1.28154

Refbacks

  • There are currently no refbacks.


 
 

Journal of Economic and Business Education (E-ISSN: 2963-508X, P-ISSN: 2963-5160) by Economic Education Study Program, Faculty of Economics, Universitas Negeri Gorontalo is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.


PUBLISHED BY :

Economic Education Study Program, Faculty of Economics

Universitas Negeri Gorontalo, Indonesia