Effects of Technology Adoption, E-Commerce, and Process Efficiency on Agribusiness Supply Chain Performance
Abstract
Digital transformation in the agricultural sector has become an essential driver of agribusiness supply chain improvement, particularly in regions facing structural productivity challenges such as West Java. This study specifically aims to examine how agricultural technology adoption, e-commerce utilization, and process efficiency influence agribusiness supply chain performance, while explicitly identifying the extent to which digital-based practices strengthen operational integration among agribusiness actors. Unlike previous studies that focus only on one or two aspects of digitalization, this research offers novelty by simultaneously analyzing three key digital transformation dimensions and empirically testing their combined contribution to agribusiness supply chain performance in a developing-country context. Using a quantitative survey approach involving 120 agribusiness respondents selected through purposive sampling, the study employs multiple linear regression to validate the proposed model. The findings show that technology adoption significantly enhances productivity and accuracy in land and resource management; e-commerce utilization expands market reach and improves transaction efficiency; and process efficiency accelerates product flow within the supply chain. All classical assumption tests confirm the model’s validity and reliability. This research contributes new empirical evidence on how integrated digital transformation initiatives strengthen agribusiness supply chain performance, offering practical insights for policymakers, agro-entrepreneurs, and digital agriculture developers.
Keywords
Full Text:
PDFReferences
Aulia, M. R., Junaidi, E., & Hendrayani, R. (2024). The development of the partnership program and business performance: In terms of communication behavior and social networks of MSMEs. Journal of System and Management Sciences, 14(1), 159-174. https://doi.org/10.33168/JSMS.2024.0110
Aulia, M. R., Lubis, Z., & Effendi, I. (2023a). Leveraging quality management and partnership programs for technopreneurial success: Exploring their impact on msme performance. Aptisi Transactions on Technopreneurship (ATT), 5(2), 157-168. https://doi.org/10.34306/att.v5i2.303
Aulia, M. R., Darmansyah, D., Nugroho, Y., Safrika, S., Nasution, A., & Tanjung, Y. W. (2023b). Empowerment of robusta coffee farmers to develop entrepreneurs in Aceh Barat based on technology application. SPEKTA (Jurnal Pengabdian Kepada Masyarakat: Teknologi dan Aplikasi), 4(1). https://doi.org/10.12928/spekta.v4i1.7869
Daina, W., Fitriadi, B. W., & Jakiyah, U. (2024). The Influence Of Perceptions Of Price And Production Quality On Consumer Satisfaction Of Minyakita Cooking Oil. Journal of Multidisciplinary Research, 1(1), 11-24. https://doi.org/10.70963/jmr.v1i1.48
Hendy, T., Resdiansyah, R., Johanes, F. A., & Rustono, F. M. (2020). Exploring the role of ICT readiness and information sharing on supply chain performance in coronavirus disruptions. Technol. Rep. Kansai Univ, 62(5), 2581-2588. https://p2m.upj.ac.id/userfiles/files/published-hendy,resdiansyah,andry,rustono.pdf
Ishlah, A. W., Erni, E., Juhanda, J., Kristianes, K., Hakim, M. A. R., & Tannady, H. (2025). The Implementation of IoT on Supply Chain Management Information System. Journal of Social Science and Business Studies, 3(2), 438-443. https://doi.org/10.61487/jssbs.v3i2.151
Junaidi, L. Z., Effendi, I., Fadli, A., Nasib, A. M., & Siregar, M. (2022). The Effect of Product Quality Perceptions on Purchasing Decision of TSP 36 Fertilizer: Consumer Knowledge and Reference Group as Mediating Variable. International Journal of Chemical and Biochemical Sciences, 22, 119-126. http://iscientific.org/wp-content/uploads/2022/12/16-IJCBS-22-22-16-done.pdf
Kushariyadi, K., Yani, I., Silamat, E., Sari, T. N., & Aulia, M. R. (2024a). Analysis of The Influence of Market Consumption Behavior and Economic Conditions on SME Business Performance. International Journal of Engineering, Science and Information Technology, 4(3), 35-40. https://doi.org/10.52088/ijesty.v4i3.521
Kushariyadi, K., Sihombing, D. A., Husaini, H., Turyadi, I., & Zakaria, M. (2024b). Multi Agent Model Analysis in Identifying the Relationship Between Productivity Level, Production Cost and Product Selling Price. International Journal of Engineering, Science and Information Technology, 4(3), 13-17. https://doi.org/10.52088/ijesty.v4i3.514
Madyatmadja, E. D., Nindito, H., Pristinella, D., & Tannady, H. (2020). Evaluation of Social Media in Digital Supply Chain Management. International Journal of Supply Chain Management, 9(5), 573-580. Retrieved from: https://ojs.excelingtech.co.uk/index.php/IJSCM/article/view/5499
Melinda, T. F., Budiman, Y. U., Kusnadi, I. H., Putri, L. G., & Sihombing, D. A. (2024). Panel Data Analysis in Identifying and Mapping Caused Factors of Financial Crises and Monetary Instability in Developing Countries. Jurnal Sistim Informasi dan Teknologi, 23-28. https://doi.org/10.60083/jsisfotek.v6i2.347
Nasution, A. (2023). Implementation of Barcode Systems in Oil Palm Plantation Companies to Increase Efficiency and Relationships with Smart People. Indonesian Journal of Electrical Engineering and Renewable Energy (IJEERE), 3(2), 80-86. Retrieved from: https://journal.irpi.or.id/index.php/ijeere/article/view/932
Novessro, M. I., Pratiwi, N. P., Yanti, A., Djatmiko, W. A., Nainggolan, N. F. R., & Tannady, H. (2025). Improving Supply Chain Performance Through Information Technology: An Integrative Approach. Journal of Information System, Technology and Engineering, 3(1), 393-398. https://doi.org/10.61487/jiste.v3i1.124
Pramudito, D. K., Sumarni, A. T., Astuti, E. D., & Aditi, B. (2023). The Influence of User Trust and Experience On User Satisfaction Of E-Commerce Applications During Transactions in Mini Markets Using Delon and McLean Method. Jurnal Sistim Informasi dan Teknologi, 1-7. https://doi.org/10.60083/jsisfotek.v5i4.310
Sudirjo, F., Mustafa, F., Astuti, E. D., Tawil, M. R., & Putra, A. S. B. (2023). Analysis of the influence of hedonic motivation, digital devices ease of use perception, benefits of digital technology and digital promotion on intention to use of digital wallets consumers. Jurnal Informasi Dan Teknologi, 1(1), 33-38. https://doi.org/10.60083/jidt.v5i4.415
Sukmaya, S. G., & Jakiyah, U. (2021). Marketing Efficiency and Marketing Channel Choice assessment of Manggo Fruit. In E3S Web of Conferences (Vol. 232, p. 02014). EDP Sciences. https://doi.org/10.1051/e3sconf/202123202014
Sulandjari, K., Putra, A., Sulaminingsih, S., Adi Cakranegara, P., Yusroni, N., & Andiyan, A. (2022). Agricultural extension in the context of the Covid-19 pandemic: Issues and challenges in the field. Caspian Journal of Environmental Sciences, 20(1), 137-143. https://doi.org/10.22124/cjes.2022.5408
Syahputra, R. A., Aulia, M. R., Annisa, Y., Pamungkas, I., & Adib, A. (2023). Enhancing Performance of Small and Medium Enterprises (SMEs) through Supply Chain Integration-An Examination of the Fisheries Sector in Aceh. Jurnal Industri dan Inovasi (INVASI), 1(1), 23-30. Retrieved from: http://jurnal.utu.ac.id/invasi/article/view/8112
Zulham, Z. L., Zarlis, M., Aryza, S., & Aulia, M. R. (2022). The Effect of barcode system on efficiency and effectiveness of agribusiness management in oil palm company. International Journal of Chemical and Biochemical Sciences, 22, 159-63. Retrieved from: http://iscientific.org/wp-content/uploads/2022/12/18-IJCBS-22-22-18-done.pdf
DOI: https://doi.org/10.37046/jaj.v5i2.34033
Refbacks
- There are currently no refbacks.
Copyright (c) 2024 Muhammad Reza Aulia, Dina Agnesia Sihombing, Ulpah Jakiyah, Enny Diah Astuti, Sulaminingsih Sulaminingsih
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
