TATANIAGA DAN MARGIN PEMASARAN IKAN TUNA DI KOTA GORONTALO
Abstract
This study aims to determine the marketing of tuna fish in the city of Gorontalo. The analysis used includes marketing margin analysis, profit analysis, marketing efficiency analysis. The study was conducted in October-December 2019 in Gorontalo City. Tuna marketing institutions include; retailers, traveling vendors, and collectors. Tuna fish marketing in Gorontalo City follows general marketing channels, institutions that carry out marketing activities or functions from the producers to the consumers. Tuna Fish marketing is done alone by fishermen or through retailers, traveling traders and (local) collectors, and then sold directly to consumers. Fishermen sell to the market, limited to retailers and direct consumers, with marketing areas only for traditional markets in the city of Gorontalo. Fishermen sell fish to big traders, then big traders sell Tuna fish to exporters in Bali, Makassar, Palu and Surabaya. Exporters then export tuna fish to foreign countries. The initial price of tuna from producers (fishermen) is IDR 40,000 / kg based on the results of an analysis that shows that the margins of each marketing institution include retailers IDR 20,000 / kg, traveling traders IDR 30,000 / kg and traders gathering IDR 50,000 / kg . The highest margin is the trader 55.56%.
Keywords
Full Text:
PDFReferences
Anisah R.N., 2007. Analisis Tingkat Keberdayaan Pengolah Ikan yang Berorientasi Pasar( studi empiris di kota Tegal). Tesis. Program Pasca sarjana Universitas Diponegoro Semarang.
Bathara L., Yulinda E., Ramizan D, 2013. Analisis Kelembagaan Pemsaran Dan Margin Tata Niaga Hasil Perikanan Tangkap Di desa Buluh Cina Kecamatan Siak Hulu Kabupaten Kampar Provinsi Riau. Student Of Faculty Of Fisheries an Marine Science University Of Riau
Dermawan, R.A.,Pateda,S.Y., Arsyad, A.H., 2018. Analisisfeasibility of effort breeding lying hens. (Case study in UD. Rizky, Bulangotimur sub-district, Bonebolango district). JamburaJounal of Animal Science. E- Issn: 2655-2280 Volume 1 No 1 November 2018.
Yapanto, LM. 2015. Pemasaran hasil laut Produksi Nelayan Bajo Di Kabupaten Pohuwato dan Boalemo Provinsi Gorontalo. Ideas.
Publishing.https://scholar.google.com/citations?user=zTOz4a0AAAAJ&hl=en#d=gs_md_citad&u=%2Fcitations%3Fview_op%3Dview_citation%26hl%3Den%26user%3DzTOz4a0AAAAJ%26cstart%3D20%26pagesize%3D80%26citation_for_view%3DzTOz4a0AAAAJ%3Af2IySw72cVMC%26tzom%3D-480
Lusiana A. 2008. Analisis Tataniaga dan Keterpaduan Pasar kubis (Studi Kasus Desa Cimenyan, Kecamatan Cimenyan, Kabupaten Bandung, Provinsi Jawa Barat). Program studiEkonomi Pertanian Dan Sumberdaya. Fakultas Pertanian Institut Pertanian Bogor.
Munadi F. A. 2014. Analisis Strategi Pemasaran Untuk meningkatkan penjualan kenderaan motor pada CV. Turangga Mas Motor. Fakultas Ekonomi Universitas Gunadarma.
Pamungkas S.B. 2013. Analisis Rantai Distribusi Komoditas Ikan Tangkap Perikanan Laut Di Tegal. Jurusan Ekonomi Pembangunan Fakultas Ekonomi. Universitas Negeri Semarang.
Profil Desa. 2016. Kelurahan Tanjung Kramat Kota Gorontalo
Yapanto, LM., Musa FT. 2018. Distribution Of Seafood Production in Bajo Sector Of Gorontalo Province. Indonesia. International Journal Of Innovative Science and Research Technology. ISSN No. 2456-2165, Vol 3, Issue 8, August 2018. Hal 521-523.
Septian S.P. 2013. Analisis Rantai Distribusi Komoditas Ikan Tangkap Perikanan laut Di Kota Tegal. Skripsi. Jurusan Ekonomi Pembangunan Fakultas Ekonomi Universitas Negeri Semarang.
Setiorini F. 2008. Analisis Efisiensi Pemasaran Ikan Mas Di Kecamatan Pagelaran, Kabupaten Tanggamas. Provinsi Lampung. Skripsi. Program Studi Manejemen Bisnis Dan Ekonomi Perikanan Kelautan Fakultas Perikanan Dan Ilmu Kelautan. Institut Pertanian Bogor.
Yapanto, LM. 20017. Marketing Efficiency Of seafood Production In Bajo District Boalemo.Province Gorontalo. International Conference Of Fishery and marine. Kendari. Universitas Halu Uleo. Reserachgate.
Sulandari A. 2011. Strategi Peningkatan Produksi Pada Nelayan Pancing Tonda Di Perairan Teluk Parigi( Pelabuhan Nusantara Parigi). Tesis Fakultas Matematika Dan Ilmu Pengetahuan Alam. Program Magister Ilmu Kelautan. Depok
DOI: https://doi.org/10.35900/jjas.v2i2.5215
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.