PENGUATAN PROMOSI BATIK TANJUNG BUMI MELALUI PENGEMBANGAN GALERI MINI DAN IDENTITAS VISUAL DESA PASESEH

Retno Indriartiningtias; Arik Kurniawati; Rony Azmi Faisal

doi:10.37905/jpti.v5i2.40911

PENGUATAN PROMOSI BATIK TANJUNG BUMI MELALUI PENGEMBANGAN GALERI MINI DAN IDENTITAS VISUAL DESA PASESEH

Retno Indriartiningtias, Arik Kurniawati, Rony Azmi Faisal

Abstract

This community service program was designed to strengthen the promotion of Tanjung Bumi batik and further introduce Paseseh Village, Tanjung Bumi District, as a batik tourism destination through visual identity strengthening. The program was developed in response to two main challenges faced by the partner community, namely suboptimal digital promotion and limited availability and management of mini galleries at individual MSMEs. A participatory approach was employed through socialization, workshops, training, technology and innovation implementation, mentoring, and evaluation. The interventions included the arrangement of mini galleries for ten MSMEs, the creation of batik mural icons at three main points, training in educational content production, and strengthening the management of the community's Instagram and website. The program targeted 10 women-led batik MSMEs in Paseseh Village, with measurable outputs consisting of nine additional mini galleries, three visual identity elements comprising one additional mural at a gentongan batik MSME and two main village murals, and improved MSME capacity to upload digital content independently. The program is expected to increase the economic value of batik, expand cultural promotion, strengthen women's empowerment, and establish Paseseh Village as a cultural-based educational tourism destination.

Keywords

Batik Tanjung Bumi; visual identity; digital promotion; female artisans; cultural tourism

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DOI: https://doi.org/10.37905/jpti.v5i2.40911