Pengaruh E-Commerce Terhadap Perilaku Konsumtif Mahasiswa Angkatan 2020 Jurusan Pendidikan Ekonomi Universitas Negeri Gorontalo

Dwi Regina A. Paguse, Melizubaida Mahmud, Radia Hafid, Imam Prawiranegara Gani, Umin Kango, Rierind Koniyo

Abstract


This research aims to determine whether e-commerce influences the consumer behavior of students in the class of 2020, Department of Economics Education, Universitas Negeri Gorontalo. This research uses a quantitative approach, with descriptive research methods. The data used were primary data obtained from distributing questionnaires via Google From to students of the 2020 Class of Economics Education Department at Universitas Negeri Gorontalo with a sample size of 61 respondents. This research employed simple linear regression as its data analysis technique, using the SPSS program. The research findings indicated that the results of a simple linear regression test Y=36.332 + 0,190X. Which meant that the constant value was 36.332 with a coefficient of 0,190 which stated that the influence of variable towards Y was positive and its sig was 0,049 < 0,05. This result confirmed that e-commerce influenced Consumptive Behavior of Students Class of 2020, Department of Economics Education, Universitas Negeri Gorontalo Positively and significantly.


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DOI: https://doi.org/10.37479/jebe.v3i1.27640

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Journal of Economic and Business Education (E-ISSN: 2963-508X, P-ISSN: 2963-5160) by Economic Education Study Program, Faculty of Economics, Universitas Negeri Gorontalo is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.


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Economic Education Study Program, Faculty of Economics

Universitas Negeri Gorontalo, Indonesia

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