Analisa Pengaruh Kenaikan Tarif, Kemudahan, Dan Citra Merek Terhadap Minat Berkendara Ojek Online

Arihta Tarigan; Hubert Wijaya

doi:10.37479/jeej.v6i1.24016

Analisa Pengaruh Kenaikan Tarif, Kemudahan, Dan Citra Merek Terhadap Minat Berkendara Ojek Online

Arihta Tarigan, Hubert Wijaya

Abstract

This research aims to see the effect of increasing online motorcycle taxi rates which have been determined based on the Decree of the Minister of Transportation Number KP 667 of 2022. This research method was carried out quantitatively with primary data by distributing questionnaires to students in the Jabodetabek area. The variables in this research are price, brand image and ease of using the online motorcycle taxi application. The data collection method in this research uses descriptive and comparative methods. This research resulted in the conclusion that online motorbike taxi fares and brand image do not influence the interest in driving using online motorbike taxis among students, but the ease of use of the application influences the interest in driving using online motorbike taxis among students.

Keywords

Online; Taxibike; Brand Image; Motorcycle; Application

Full Text:

PDF

References

Ayu, M., Pramesti, D., Sunarsih, N. M., Putu, N., & Dewi, S. (2020). Pengaruh Pengendalian Internal, Komitmen Organisasi Dan Kompensasi Dalam Pencegahan Fraud Pengadaan Barang Pada Rumah Sakit Umum Daerah Kabupaten Badung Mangusada. 2(2).

Data Indonesia. (n.d.). Polri Catat 152,51 Juta Kendaraan di Indonesia pada 2022. Https://Dataindonesia.Id/Otomotif-Transportasi/Detail/Polri-Catat-15251-Juta-Kendaraan-Di-Indonesia-Pada-2022.

Dea Duta Aulia. (2022, August 1). Gojek Jadi Aplikasi On-demand Terpopuler di RI Versi Google Play. Https://Inet.Detik.Com/Cyberlife/d-6210735/Gojek-Jadi-Aplikasi-on-Demand-Terpopuler-Di-Ri-Versi-Google-Play .

Fungsiawan. (n.d.). Kenaikan Tarif Ojek Online Berdampak Inflasi danPenurunan Pendapatan Domestik Bruto (PDB). Retrieved January 29, 2024, from https://prin.or.id/index.php/cemerlang/article/view/321/348.

Ghozali. (2019). Uji Instrumen Data Kuesioner (Regresi Linear, Vol. 5). Skripsi Bisa.

Juliet, J. (n.d.). Pengaruh Citra Merek, Kualitas Layanan, Promosi Dan Harga Terhadap Minat Beli Kembali Jasa Antar Ojek Online Merek Grab-Bike Di Jakarta Pusat.

Kementrian Perhubungan. (n.d.). Keputusan Menteri Perhubungan Nomor KP 667 Tahun 2022.

Https://Jdih.Dephub.Go.Id/Peraturan/Index?Page=34&per-Page=12&kelompok=3.

Kencana, M. R. B. (2022, September 10). Tarif Ojol Resmi Naik 11 September 2022. Https://Www.Liputan6.Com/Bisnis/Read/5066518/Mundur-Sehari-Tarif-Ojol-Resmi-Naik-11-September-2022-Pukul-0000.

Kurniawan, T., Alfed, J., & Teknik Sipil, J. (n.d.). Jurnal Teknik Sipil.

Marzuki, A., Armereo, C., & Rahayu, P. F. (2020). Praktikum Statisktik. Ahli Media Press.

Permana, A. A. (n.d.). Pengaruh Harga Promo dan Kualitas. Retrieved January 29, 2024, from http://repository.ubharajaya.ac.id/2840/1/201510325076_Ashari%20Adhitya%20Permana_Cover-Daftar%20Isi.pdf

Putra, I. G. W. S. C. (n.d.). Pengaruh Product Usability Dan Cashback Promotion Terhadap Brand Loyalty Layanan Digital Wallet Di Indonesia. Bisma: Jurnal Manajemen, 7(1).

Stefanus Kembau, A. (2020). The Effect of Consumer Interaction on Social Media (e-WOM) Towards Desire to Visit Tomohon City.

Sudirman, A., Efendi, E., & Harini, S. (2020). Kontribusi harga dan kepercayaan konsumen untuk membentuk kepuasan pengguna transportasi berbasis aplikasi. Journal of Business and Banking, 9(2), 323. https://doi.org/10.14414/jbb.v9i2.2078

Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatig, dan R&D. Alfabeta.

Suryani, S., & Rosalina, S. S. (n.d.). Konsumen Sebagai Variabel Moderating (Studi Pada Startup Business Unicorn Indonesia). http://journal.uta45jakarta.ac.id/index.php/jbsuta

Suryo Putranto, L. (2020). Analisis Pengaruh Layanan Belanja Online Terhadap Perjalanan Berbasis Rumah Dan Tempat Aktivitas Dengan Metode Sem.

https://journal.untar.ac.id/index.php/jmts/article/view/8420

Tarigan, A., & Frangoulis, A. (2023). Pengaruh Effectiveness Dan Intuitiveness E-Wallet Gopay Terhadap Minat Penggunaan Aplikasi Gojek Bagi Kalangan Mahasiswa. In | (Vol. 226, Issue 2).

Variano, V. (n.d.). Pengaruh Citra Merek, Harga, Dan Kualitas Layanan Terhadap Loyalitas Merek Konsumen Kereta Api. Retrieved January 29, 2024, from https://publication.petra.ac.id/index.php/manajemen-bisnis/article/view/6125/5623

DOI: https://doi.org/10.37479/jeej.v6i1.24016