The Effect of Islamic Service Quality and Trust on Member Loyalty at BMT UGT Nusantara Capem Muncar Banyuwangi Regency

Ifatun Nisa; Imam Khusnudin

doi:10.37479/jeej.v7i3.28672

The Effect of Islamic Service Quality and Trust on Member Loyalty at BMT UGT Nusantara Capem Muncar Banyuwangi Regency

Ifatun Nisa, Imam Khusnudin

Abstract

This research examines the impact of Islamic service quality and trust on member loyalty at BMT UGT Nusantara Capem Muncar in Banyuwangi Regency. Using a quantitative approach, the study employs purposive sampling to gather data from 80 respondents. Primary data is collected through Likert-scale questionnaires and analyzed using multiple linear regression. The findings reveal that both service quality (X1) and trust (X2) significantly influence member loyalty. The t-test results show t-values of 4.623 (sig. 0.001) for service quality and 20.758 (sig. 0.001) for trust. Additionally, the F-test yields an F-value of 226.125 (sig. 0.001), confirming that both variables collectively and individually have a positive effect on member loyalty.

Keywords

Islamic Service Quality, Member Loyalty

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DOI: https://doi.org/10.37479/jeej.v7i3.28672