IDENTIFIKASI JALUR PEMASARAN SAPI BALI DI PASAR TERNAK TRADISIONAL
Abstract
This study aims to analyze the marketing channels and marketing margins of Bali Cows in traditional markets. This research was conducted from April to December 2019. A qualitative descriptive method was used in this research. Primary data collection through surveys based on interviews and observations at the respondent level, and secondary data obtained from relevant stakeholders. The results showed that there are 3 channels, namely Channel I, namely Farmer-Consumer (P-PL-K), Channel II are Farmer - Local Trader - Consumer (P-PL-K), and Channel III are: Farmer- merchant collector - Trader retailer-Consumer (P-PP-Pp-K). The marketing margins for breeders, collectors and retailers are: Rp. 0., Rp. 1,000,000 and Rp. 500,000
Keywords
Full Text:
PDFReferences
Adiwilaga. 2004. Ilmu usaha tani. Bandung: Alumni.
Afifah, 2014. Unnes Physics Education Journal, 2014, 6-11.
Antara, Made. 2009, Pertanian, Bangkit dan Bangkrut?. Arti Foundation. Denpasar
Badan Pusat Statistik, 2019. Kecamatan Bongomeme Dalam Angka. BPS Kabupaten Gorontalo
Daniel, Moehar. 2002. Pengantar Ekonomi Pertanian. Jakarta: PT. BuniAksara.
Daymon, C., Holloway, I. 2008. Metode-Metode Riset Kualitatif dalam Public Relations And Marketing Communications. Penerjemah Wiratama, C. PenerbitBentang. Yogyakarta.
Dermawan, R. (2018). Analysis Feasibility of Effort Breeding Laying Hens. Jambura Journal of Animal Science, 1(1), 25-39.
Hanafiah A.M dan Saefuddin, A.M, 2010. Tataniaga Hasil Peternakan. Edisi Kedua. Universitas Indonesia Press. Jakarta
Hernanto F. 1989. Ilmu Usahatani. Jakarta. Penebar Swadaya
Lasaharu, N. A., & Boekoesoe, Y. (2020). Analisis Pemasaran SapiPotong. Jambura Journal of Animal Science, 2(2), 62-75.
Mandaka, S., dan M.P. Hutagaol. 2005. Analisis fungsi keuntungan, efisiensi ekonomi dan kemungkinan skema kredit bagi pengembangan skala usaha peternakan sapi perah rakyat di Kelurahan Kebon Pedes Kota Bogor. JAE. Vol. 23 (2): 191–209.
Napitupulu, A. H. 2009. Tataniaga Peternakan: Suatu Pengantar Sistem, Koordinasi dan Pasar Berjangka. Jurusan Sosial Ekonomi Peternakan, Fakultas Peternakan Institut Pertanian Bogor, Bogor.
Saragih, Bungaran. 2008. Agribisnis, Paradigma Baru Pembanguan Ekonomi Berbasis Pertanian. Yayasan Mulia Persada, Jakarta: PT Surveyor Indonesia dan PSP LP-IPB.
Soeharjo, A dan Patong. 2007. Sendi – Sendi Pokok Usaha tani. Jurusan Ilmu Sosial Ekonomi Pertanian. Institut Pertanian Bogor : Bogor
Soekartawi. 20011. Ilmu Usaha tani dan Penelitian Pengembangan Petani Kecil .UI Press, Jakarta
Sudarmono, A.S dan Y. S. Bambang.. 2008. Sapi Potong Pemeliharaan, Perbaikan Produksi, Prospek Bisnis, Analisis Penggemukan. Penebar Swadaya, Jakarta
Sukanata I W., Suciani, I G.N. Kayana., I W. Budiartha. 2010. Kajian Kritis terhadap Penerapan Kebijakan Kuota Perdagangan dan Efisiensi Pemasaran Sapi Potong Antar Pulau. Laporan Akhir Penelitian. Fakultas Peternakan Universitas Udayana. Denpasar
Yapanto, L. M. (2020). Tataniaga Dan Margin Pemasaran Ikan Tuna Di Kota Gorontalo. Jambura Journal of Animal Science, 2(2), 38-45.
DOI: https://doi.org/10.35900/jjas.v3i2.6943
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
