Pendampingan Peternak Kelinci Dalam Strategi Pemasaran Melalui Media Sosial Guna Meningkatkan Ekonomi

Fahrudin Fahrudin, Mohammad Sofyan Adi Pranata

Abstract


This activity is carried out based on problems obtained in the field, namely the lack of marketing strategies through social media as well as the low economic income of the community from rabbit livestock products. This activity aims to provide knowledge and experience in promoting rabbit livestock products through social media to improve the community's economy. Activities are carried out in stages, starting from the planning stage through implementation and evaluation. The results of this assistance provide experience to the team, which can work together with the community, especially the farmers. It is beneficial for the farmers themselves to increase their knowledge and ability to promote their livestock through social media. Making farmers able to promote and increase the scope of the target market through social media Increase the creativity of farmers in promoting their livestock products. Furthermore, farmers can independently promote and market their livestock products in their respective cages so that they can increase the sales of livestock products optimally.

Keywords


Mentoring; Rabbit Farmers; Social Media; Improving the Economy

Full Text:

PDF

References


Alfraita, A., Aisiyah, E. N., & Dila, M. L. (2020). Rintisan pemasaran kelinci di desa pecalukan dengan memanfaatkan media sosial. Jurnal Abdi Bhayangkara UBHARA Surabaya, 2(2), 688–698.

Bahar, S. (2018). Pedoman teknologi budidaya kelinci di perkotaan (S. Savitri (ed.); 2nd ed.). Balai Pengkajian Teknologi Pertanian (BPTP).

Budiraharjo, K., Handayani, M., & Setiyawan, H. (2009). Hibah Penelitian PHK A3 Potensi Ekonomi Usaha Ternak Kelinci Dalam Menopang Sumber Penerimaan Keluarga Di Kabupaten Semarang. Universitas Diponegoro.

C.M. Sri Lestari, E. P. dan T. S. (2000). Budidaya Kelinci Menggunakan Pakan Limbah Industri Pemberdayaan Petani Miskin. 1–7.

Darman, D. (2011). Analisis Ekonomi Usaha Ternak Kelinci. Binus Business Review, 2(2), 914–922. https://doi.org/10.21512/bbr.v2i2.1235.

Desmiarti, J., Sutriyono, S., & Brata, B. (2020). Manajemen Pemeliharaan dan Pola Pemasaran Kelinci di Kecamatan Kabawetan Kabupaten Kepahiang. Buletin Peternakan Tropis, 1(1), 16–24. https://doi.org/10.31186/bpt.1.1.16-24.

Fahrudin, Putri, A. M., Isnaini, A. H., Isnaini, A. L., Okta, R. D. H., Nurjannah, R., & Suharno. (2021). PKM Penyuluhan Pembuatan dan Penyemprotan Disinfektan (PEPEDES) sebagai Upaya Pencegahan Covid-19 di Desa Kalikajar Kulon Probolinggo. GUYUB: Journal of Community Engagement, 2(2), 178–191. https://doi.org/10.33650/guyub.v2i2.2142.

Fahrudin, Zainullah, M. R., Afian, N. N., Mohammad Mahfudi, K., & Syaifuddin, A. (2022). Sosialisasi Pemahaman Pola Konsumsi Rumah Tangga Sehat dan Hemat Terhadap Penggunaan Minyak Goreng Desa Pondokkelor Kec. Paiton. ABDIMAS BERKARYA, 01(04), 75–82.

Fatine, S. (2022). Pemberdayaan Masyarakat Kota Dibidang Ekonomi Melalui Umkm Ladu Arai Pinang Di Lubuk Buaya Kota Padang. Lamahu: Jurnal Pengabdian Masyarakat Terintegrasi, 1(2), 78–83. https://doi.org/10.34312/ljpmt.v1i2.15346

Jufri, A., & Fahrudin. (2023). Analisis Manajemen Produksi Pada Mebel Sekawan Rimba Desa Wangkal Kecamatan Gading Kabupaten Probolingo. Madani : Jurnal Ilmiah Multidisipline, 1(6), 1–6.

Raharjo, Y. C. (2021). Prospek, Peluang Dan Tantangan Agribisnis Ternak Kelinci. Lokakarya Nasional Potensi Dan Peluang Pengembangan Usaha Kelinci, 6–15.

Ridho, A. A., & Prayuginingsih, H. (2018). Analisis Kelayakan Usahatani Kelinci di Desa Umbulrejo Kecamatan Umbulsari Kabupaten Jember. Agribest, 02(01), 70–77.

Syam, S. (2014). Analisis Strategi Pemasaran Untuk Meningkatkan Penjualan Pupuk Organik Cair Pada Gapoktan Sipakainge (pp. 1–85). Universitas Hasanuddin.

Wulandari, E., Putranto, W. S., Pratama, A., Yurmiati, H., & Mutaqin, B. K. (2021). Pelatihan Penanganan dan Pengolahan Daging Kelinci Sebagai Upaya sebagai Alternatif Sumber Protein Hewani di Masa Pandemi COVID-19. Media Kontak Tani Ternak, 3(4). https://doi.org/10.24198/mktt.v3i4.36747.

Yanis, M., Aminah, S., Handayani, Y., & T Ramdhan. (2016). Karakteristik Produk Olahan Berbasis Daging Kelinci. Buletin Pertanian Perkotaan, 6(2).

Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: CV.Alfabeta.




DOI: https://doi.org/10.34312/ljpmt.v2i2.21048

Refbacks

  • There are currently no refbacks.


Bookmark and Share


Copyright (c) 2023 Fahrudin Fahrudin, Mohammad Sofyan Adi Pranata

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.