Strategi Pengembangan Ekowisata Pantai Dulanga Desa Bongo Kecamatan Batudaa Pantai Kabupaten Gorontalo Provinsi Gorontalo

Mega Deza Tahta Rahmawati, Sri Nuryatin Hamzah, Aziz Salam

Abstract


Dulanga Beach is one of the coastal areas located in Bongo Village, Batudaa Pantai District, Gorontalo Regency, which has considerable natural potential and tourist attractions to be developed as an ecotourism area. Its beach scenery, coastal panorama, cultural potential, and the involvement of the local community serve as key attractions that can support sustainable tourism development. This study aims to determine the strategies used in developing ecotourism at Dulanga Beach, Bongo Village, Batudaa Pantai District, Gorontalo Regency, Gorontalo Province. This study employed both qualitative and quantitative methods, with data collected through interviews and observations. The respondents consisted of local communities, tourists, tourism managers, and relevant government officials, including the Head of Bongo Village and the Head of the Tourism Division of the Gorontalo Regency Tourism Office. The data were analyzed using SWOT analysis by clearly identifying the internal factors, namely strengths and weaknesses, as well as the external factors, namely opportunities and threats, faced by the management of Dulanga Beach tourism. The results of the study recommend that relevant stakeholders apply an aggressive SO strategy, namely a Strength–Opportunity strategy, in developing Dulanga Beach Ecotourism in Bongo Village, Batudaa Pantai District, Gorontalo Regency. The recommended policies include promoting Dulanga Beach tourism through social media to increase the number of visitors and strengthening collaboration among the government, tourism managers, and the surrounding community by utilizing the existing tourism potential.

Keywords


Development Strategy, Ecotourism, Dulanga Beach, SWOT Analized

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DOI: https://doi.org/10.37905/nj.v14i3.27060

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