Sustainable Tourism Management Strategy at Punaga Beach: A SWOT and AHP Approach for Environmental, Socio-Economic, and Cultural Sustainability

Ina Nurfitri; Sugeng Utaya; Dwiyono Hari Utomo

doi:10.37905/jgej.v6i1.30835

Sustainable Tourism Management Strategy at Punaga Beach: A SWOT and AHP Approach for Environmental, Socio-Economic, and Cultural Sustainability

Ina Nurfitri, Sugeng Utaya, Dwiyono Hari Utomo

Abstract

Tourism has developed into an important economic sector with great potential for growth. However, the sustainability of the industry remains a challenge due to issues such as resource exploitation, ecological degradation, and lack of local community involvement. In light of these challenges, sustainable tourism has become a central theme in tourism destination management across Indonesia, including Punaga Beach in South Sulawesi. This study explored the characteristics of sustainable tourism management at Punaga Beach and the factors that influence its success. The study adopted a quantitative approach using the Analytical Hierarchy Process (AHP) and SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). Data were collected through interviews with relevant stakeholders, questionnaires, and field observations. The findings indicate that tourism management at Punaga Beach needs to be strengthened through strategies involving collaboration between the government, local communities, and the private sector. Based on the AHP analysis, the priority factors in sustainable tourism management include improving human resource quality, enhancing facilities, and raising community awareness of environmental conservation. This study provides recommendations for sustainability-based management improvements to achieve more efficient and long-term tourism development at Punaga Beach

Keywords

Sustainable Tourism; Punaga Beach; Management; Strategy

Full Text:

PDF

References

Amin, S. (2022). Pemberdayaan Masyarakat Melalui Program Promosi Desa Wisata Pantai Punaga Berbasis Digital. Jurnal Dinamika Pengabdian (JDP …, 7(2), 339–347. http://journal.unhas.ac.id/index.php/jdp/article/view/18668%0Ahttp://journal.unhas.ac.id/index.php/jdp/artie e/download/18668/8207

Braga, S. S., Guzzi, A., & Malta, G. A. P. (2023). Analysis of the Tourist Territories of the Piauí Coast Using the Analytical Hierarchy Process. Mercator (Fortaleza), 1–14. https://www.scielo.br/j/mercator/a/FqWXvch7jz657VPQKZYjY9S/?lang=en

Bramwell, B., Higham, J., Lane, B., & Miller, G. (2016). Twenty-five years of sustainable tourism and the Journal of Sustainable Tourism: looking back and moving forward. Journal of Sustainable Tourism, 25(1), 1–9. https://doi.org/10.1080/09669582.2017.1251689

Brundtland, G. H. (2017). Our Common Future (‘The Brundtland Report’): World Commission on Environment and Development. The Top 50 Sustainability Books, 52–55. https://doi.org/10.4324/9781351279086-15

Buckley, R. (2012). Sustainable tourism: Research and reality. Annals of Tourism Research, 39(2), 528–546. https://doi.org/10.1016/j.annals.2012.02.003

Buckley, R. (2022). Economic Value of Tourism Through Human Capital Gains. Journal of Travel Research, 62(8), 1864–1868. https://doi.org/10.1177/00472875221146782

Ceballos-Lascuráin, H. (1996). Tourism, Ecotourism, and Protected areas. IUCN. https://doi.org/https://doi.org/10.2305/IUCN.CH.1996.7.en

Cohen, S. (2004). Social Relationships and Health. American Psychologist, 59(8), 676–684. https://doi.org/10.1037/0003-066X.59.8.676

Dangi, T. B., & Jamal, T. (2016). An integrated approach to “sustainable community-based tourism.” Sustainability (Switzerland), 8(5). https://doi.org/10.3390/su8050475

Dianty, A. (2024). Implementation of Green Accounting to Support High-Quality SDGs Disclosure and Enhance Stock Prices. International Journal of Engineering Business and Social Science, 3(1), 33–43. https://doi.org/10.58451/ijebss.v3i1.171

Dwyer, L. (2023). Tourism Degrowth: Painful but Necessary. Sustainability, 15(20), 14676. https://doi.org/10.3390/su152014676

Ezeah, C., Fazakerley, J., & Byrne, T. (2015). Tourism Waste Management in the European Union: Lessons Learned from Four Popular EU Tourist Destinations. American Journal of Climate Change, 04(05), 431–445. https://doi.org/10.4236/ajcc.2015.45035

Faradish, Rido, D., & Asmuliany, A. (2024). Strategi Pengembangan Kawasan Wisata Pantai Punaga Kecamatan Mangarabombang Kabupaten Takalar. Journal Of Spatial Transformation, 01(02), 23–34.

Freeman, R. E. (2010). Strategic Management. Cambridge University Press. https://doi.org/10.1017/CBO9781139192675

Gössling, S., Hall, C., & Weaver, D. (2009). Sustainable Tourism Futures: Perspectives on Systems, Restructuring and Innovations (1st ed.). Routledge. https://doi.org/10.4324/9780203884256.ch1

Handiani, D. N., Heriati, A., & Suciaty, F. (2022). Coastal Vulnerability Assessment Along The North Java Coastlines-Indonesia. Jurnal Segara, 18(1), 1. https://doi.org/10.15578/segara.v18i1.10664Hariyadi, B. R.,

Rokhman, A., Rosyadi, S., Yamin, M., & Runtiko, A. G. (2024). the Role of Community-Based Tourism in Sustainable Tourism Village in Indonesia. Revista de Gestao Social e Ambiental, 18(7). https://doi.org/10.24857/rgsa.v18n7-038

Hengky. (2016). Contemplating Sustainable Coastal Tourism in Balekambang Beach, Indonesia. Business Management and Strategy, 7(2), 178. https://doi.org/10.5296/bms.v7i2.10523

McKercher, B., & Cros, H. du. (2002). Cultural tourism: the partnership between tourism and cultural heritage management. New York : Haworth Hospitality Press.

Miller, D. J., Fern, M. J., & Cardinal, L. B. (2007). The Use of Knowledge for Technological Innovation Within Diversified Firms. Academy of Management Journal, 50(2), 307–325. https://doi.org/10.5465/amj.2007.24634437

Nafidah, L. N., Pujiati, L., Hendrawan, S., & Nurhayati. (2021). What Role Can Community-Based Tourism Have in Sustainable Development? Proceedings of the 2nd Annual Conference on Social Science and Humanities (ANCOSH 2020), 542(59), 271–273. https://doi.org/10.2991/assehr.k.210413.062

Nezha, M., Rossi, A., El Khalidi, K., Pavel, A.-B., Cherif, E. K., El Ouaty, O., & Fekri, A. (2021). A SWOT Analysis to understand the impact of tourism industry on the Three pillars social Economy and Environment. SHS Web of Conferences, 119(August), 04004. https://doi.org/10.1051/shsconf/202111904004

Nguyen, D. T., Kuo, K.-C., Lu, W.-M., & Nhan, D. T. (2024). How Sustainable Are Tourist Destinations Worldwide? An Environmental, Economic, and Social Analysis. Journal of Hospitality & Tourism Research, 48(4), 698–711. https://doi.org/10.1177/10963480231168286

Orsini, M., Catharino, Marcos, A. M. da S., Catharino, Fernanda Martins, C., Mello, M. P., de Freitas, M. R., Leite, M. A. A., & Nascimento, O. J. M. (2009). Síndrome do homem no Barril, uma diplegia amiotrófica braquial proximal simétrica relacionada a doença do neurônio motor: A propósito de nove casos. Revista Da Associacao Medica Brasileira, 55(6), 712–715. https://doi.org/10.1590/S0104-42302009000600016

Pampasit, R. (2018). The Waste Management of the Local Administrative Organization in Khao Kho District, Phetchabun Province, Thailand. Journal of Physics: Conference Series, 1028, 012172. https://doi.org/10.1088/1742-6596/1028/1/012172

Philipp, J. (2022). World Travel & Tourism Council (WTTC). Encyclopedia of Tourism Management and Marketing, 806–808. https://doi.org/10.4337/9781800377486.world.travel

Qamruzzaman, M. (2023). Clean energy-led tourism development in Malaysia: Do environmental degradation, FDI, Education and ICT matter? Heliyon, 9(11), e21779. https://doi.org/10.1016/j.heliyon.2023.e21779

Rajani, F., & Boluk, K. A. (2022). A Critical Commentary on the SDGs and the Role of Tourism. Tourism and Hospitality, 3(4), 855–860. https://doi.org/10.3390/tourhosp3040053

Saaty, T. L. (2008). Decision Making With the Analytic Hierarchy Process. International Journal of Services Sciences, 1, 83–98. https://api.semanticscholar.org/CorpusID:9570761

Sahyoni, L. (2022). Waste Management and Sustainability in Tourism Destinations. Enviromental Management, 60(4), 1230–1242.

Senthilkumar, R. (2022). Sustainable coastal tourism-an overview. Sustainability, Agri, Food and Environmental Research, 10(X), 1–10. https://doi.org/10.7770/safer-v10n1-art2497

Shepherd, R. (2002). Commodification, culture and tourism. Tourist Studies, 2(2), 183–201. https://doi.org/10.1177/146879702761936653

Sinulingga, S., Pohan, R. A. R., & Januarini, E. (2024). Optimizing Sustainable Tourism in North Sumatra: An Analytic Hierarchy Process Approach Using Alternative Sustainability Metrics. Journal of Research in Mathematics Trends and Technology, 6(1), 35–45. https://doi.org/10.32734/jormtt.v6i1.17740

Sutresna, I. B., Suyana, U. I. M., Saskara, I. A. N., & Wiwin, S. N. P. (2019). Community Based Tourism As Sustainable Tourism Support. Russian Journal of Agricultural and Socio-Economic Sciences, 94(10), 70–78. https://doi.org/10.18551/rjoas.2019-10.09

Todyog, W. L. O., & Alvarado, J. E. M. (2021). Enhancing Sustainable Tourism through Proper Solid Waste Management. Open Journal of Social Sciences, 09(03), 255–260. https://doi.org/10.4236/jss.2021.93017

Weaver, D. (2007). Sustainable Tourism (1st ed.). Routledge. https://doi.org/10.4324/9780080474526

Wiangnon, J., Srisatit, T., & Popradit, A. (2019). Affected Factors for Solid Waste Management in the Upstream of Watershed and Touristic Area using Analytic Hierarchy Process. A Case Study of Pai District, Thailand. Journal of Environmental Management and Tourism. https://doi.org/10.14505//JEMT.10.3(35).11

Wu, X., Qiao, S., & Tan, Q. (2022). Destination Management for Ecotourism Activity Using Analytical Hierarchy Process. Scientific Programming, 2022. https://doi.org/10.1155/2022/4143060

Xing, W. (2024). Sustainable tourism: Pathways to environmental preservation, economic growth, and social equity. Applied and Computational Engineering, 66(1), 166–171. https://doi.org/10.54254/2755-2721/66/20240943

DOI: https://doi.org/10.37905/jgej.v6i1.30835