Pengaruh Kapabilitas Kewirausahaan dan Literasi Digital Terhadap Keberlanjutan Usaha Mikro di Surabaya

Rohmatul Farohah Kholison; Nurherlina Nurherlina; Disca Aprilinda Cipto; Imron Mawardi

doi:10.37479/jeej.v7i1.25986

Pengaruh Kapabilitas Kewirausahaan dan Literasi Digital Terhadap Keberlanjutan Usaha Mikro di Surabaya

Rohmatul Farohah Kholison, Nurherlina Nurherlina, Disca Aprilinda Cipto, Imron Mawardi

Abstract

Micro-enterprises currently face challenges to survive and achieve their desires through appropriate adjustments. Business sustainability depends on good entrepreneurial capabilities and adequate digital literacy. This study aims to identify the relationship between entrepreneurial capabilities and digital literacy with the desires of micro-enterprises in Surabaya. The research method used in this study is quantitative with a purposive sampling technique. This study involved 55 micro-enterprises in Surabaya. The results of the analysis show that entrepreneurial capabilities have a very strong and positive influence on the desires of micro-enterprises with a path coefficient of 0.588, a statistical T value of 5.398, and a P value of 0.000. Digital literacy also has a significant positive influence, although it does not have entrepreneurial capabilities, with a path coefficient of 0.279, a statistical T value of 2.599, and a P value of 0.009. These results support the hypothesis that increasing entrepreneurial capabilities and digital literacy contribute positively to the desires of micro-enterprises. Based on these results, future policy suggestions include intensive training in digital security development and education programs and strengthening policies that support the economic performance and social responsibility of micro-enterprises. The implementation of these recommendations is expected to improve entrepreneurial capabilities and digital literacy, which ultimately increases the desire for micro-businesses in Surabaya.

Keywords

kapabilitas kewirausahaan, literasi digital, keberlanjutan usaha

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DOI: https://doi.org/10.37479/jeej.v7i1.25986