Pengaruh Kualitas Produk Terhadap Minat Beli Konsumen Produk The Originote

Annisa Al Awdhiy; Nur Busyra

doi:10.37479/jeej.v7i2.26647

Pengaruh Kualitas Produk Terhadap Minat Beli Konsumen Produk The Originote

Annisa Al Awdhiy, Nur Busyra

Abstract

A classy teenage lifestyle can determine the quality of the products chosen in line with the circumstances and situations with the class of needs and desires that can satisfy a person's individual consumption. For buyers, the quality rating of a product is an indicator that can be assessed by the product. The quality rating of a product is a good indicator of the value of the product. This makes potential buyers decide whether they are interested in buying the product or simply judge it by consumers later. This research aims to find out how product quality influences buyers' desires to buy The Originote products among vocational school students. This research uses a quantitative survey method that uses a random sampling method. The sample used for this research consisted of 78 Vocational High School students. This research data was obtained through a closed questionnaire. The findings from this research show that product quality has a significant impact on consumers' buying interest in The Originote products among Vocational High School students.

Keywords

product quality, interested in buying

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References

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DOI: https://doi.org/10.37479/jeej.v7i2.26647